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SERVE CUSTOMERS

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“Earn your success based on service to others, not at the expense of others.”
— H. Jackson Brown, Jr.

It can be argued that the most important task of leaders in business is to serve customers. A leader must maintain a customer focus for themselves, the team that reports directly to them, and their entire organization, leading by example. 

Customers include paying external business customers or internal customers who rely on products and services provided by the organization. Constituents that leaders of governments serve should also be treated as customers. Effective leaders work with clients and customers, often indirectly, to assess their needs, provide information or assistance, resolve their problems, and satisfy their expectations. As part of their organizational knowledge, leaders know about available products and services, and are committed to delivering the highest quality results. 

Talking to your coach. The best way to learn a habit is to do it every single day. As a leader, how do you “Do” customer service within your daily routine? The success measure you use is up to you, but here are two possibilities: Did you make one decision today that will directly impact customers in a positive way? Yes or No? Here is perhaps a stretch goal: Did you interact directly with at least one customer today? Yes or No? Once a day or throughout the day tell your coach why you have—or have not—served customers. Your coach will ask questions to help you understand how to serve customers even better.

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