We’re a team of scientists, educators, techies and storytellers

As a technology start-up founded in 2011, we use artificial intelligence, games, and other tools of modern learning science to enhance individual excellence and organizational performance. Our mission is to help every organization and every individual not only set goals but achieve them, one habit and skill at a time. 


Meet Our Team


V. douglas Hines, Phd

Dr. V. Douglas Hines is the founder of The VARI Group (Virtual Applied Research International), envisioned as a world-wide community of practice for organizational development and individual improvement. The VARI Group holds trademarks for two methods. The Science of Pure Performance® deals holistically with the interaction of people, process, and technology. "The people component," human resource management, often poses the greatest challenge. PerfectCoaches® is designed to help meet that challenge.

He began his scientific career as a research assistant in the neurosciences laboratory of Friends of Psychiatric Research, earning his Ph.D. in applied social psychology at the University of Maryland. He is a member Emeritus of the American Association for the Advancement of Science and has taught in the Robert H. Smith School of Business and the Institute for Systems Research at the University of Maryland. He also served as Director of the Open University, Maryland’s pioneering center for telecommunications in education. A former Partner/principal at KPMG, his professional life has been focused on teaching, consulting and business process re-engineering.


MIA garcía-cortez

Crafting creative communications plans is something Mía has always had a passion for. Since becoming an independent consultant in 2014, she’s helped storytellers, educators, artists, techies, scientists and consulting firms develop innovative ways to reach their audience and develop their product.

Mía holds a Bachelor's degree in Translation and Journalism from the University of Texas. She segued into marketing after more a decade as a journalist. She’s also currently immersed in the learning & development technology industry as business development manager for The VARI Group. Fluent in Spanish and French, Mía is a translator for the Arts & Humanities Council of Montgomery County and the Maryland National-Capital Parks & Planning Commission.


KEENAN orfalea

Keenan Orfalea manages technology support and customer service for the VARI Group. He holds a Bachelor of Arts degree in Communication, Legal Institutions, Economics and Government, as well as a Masters of Science degree in Sustainability Management from American University in Washington D.C. Keenan's experience includes previous work for The Anacostia Waterfront Trust, Smart Growth America, Environmental Defense Fund, CQ Press, Third Way Publications, the Office of Congressman Elton Gallegly, and the American Committee on Foreign Relations.


Justin Johnson

Justin Johnson is an Applications Specialist with PerfectCoaches. He earned his Master of Arts degree in Public Policy at the George Washington University. An entrepreneur who holds a patent for a wearable sports scoring/performance device at Imperium Inc, his role at PerfectCoaches is to demonstrate and help customize the app for prospective clients.