“It is absurd to divide people into good and bad. People are either charming or tedious.”
You are not just presenting a product or solution, you are presenting yourself. The audience is more likely to like your product if they like you.
Some people resist the idea that charm fosters success, and also resist the idea that you actually prepare to be charming. The dictionary defines charming as “Fascinating or delightful; very likeable.” This can be a tall order even for those who believe that they are charming by nature. It might seem impossible for those who do not see themselves as a likable person and think, somehow, that fate meant for it to be that way.
Although by definition charm is in the eye of the beholder, charm is a set of behaviors, a way of presenting yourself, that you can master if you think it will improve your effectiveness. You can make charm part of your personal brand. Although a visit to a nursery full of newborns might lead you to believe that some kids are born more charming than others, if you could fast-forward into their lives you would see that many of the charming behaviors they exhibit as adults are learned.
That Barbizon Modelling and many local “charm schools” have served multiple generations in their community is a testament to the idea that charm can be learned. They teach etiquette, poise, speaking skills, and many of the best practices for work, learning and life discussed earlier. They encourage students to cultivate their most attractive traits, and, perhaps most important, to “put your best self forward” in every situation.
Although some people might prefer another term, say, “ABC Always be Courteous” for example, there is no shame in wanting to be charming. It simply means that you are prepared to project your best self when it comes time to present your product or idea. If you believe appearances count, do a “check up from the neck up” to be sure how you look projects the right image. Be likeable and interesting. Pay compliments. Ultimately, the package your customer buys includes your product, you and your company.
Talking to your coach. This skill is about presenting yourself as a person your customer will like and want to do business with. Using your own measure of charm, once a day or throughout the day tell your coach why you have—or haven’t—presented your best, charming self, to customers. Your coach will ask questions to help you think about how to master the habit.
Heartfelt. Sincere. Honest. And incredibly powerful.
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